The Secret Ingredient A-List Bloggers Use For Building An Audience

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Want To Learn How To:

  • get more shares
  • get more likes on Facebook
  • connect with people
  • sell more products
  • get more subscribers and fans

peter_guber_profilePeter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience in his best selling book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.

In these short videos Peter Guber gives some of the key points in his book and gives marketers the secret ingredient to connecting with their audience, building more trust, and ultimately increasing conversions. If you have a few extra minutes the videos below are worth watching.


Part 1



Part 2


In a recent interview with Huffington Post and Inc Magazine Peter was asked the following questions:


OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story?



It’s so simple, it’s embarrassing, and yet a lot of people overlook the basics.

  • First, when you walk into a room to sell a product or pitch an investor or whatever, you absolutely have to know what your intention is. What do you want from your listeners? You have to understand your objective and be transparent about it in order to establish trust.

  • Second, you have to figure out a way to capture your listeners’ attention. It can be a physical movement or asking someone about the pictures on his desk in a way that builds mutuality. Finally, the goal of your story must be to show what is in it for the listeners. The audience must win.


What are your top five tips that are critical to telling a purposeful story for success?


Peter Guber

1. Capture your audience’s attention first, fast, and foremost and keep it.
2. Motivate your listeners by being authentic and let that authenticity shine through.
3. Build your “Tell” around what’s in it for them.
4. Change passive listeners into active participants.
5. Use state of the HEART technology online and offline to turn listeners into viral advocates and customers into raving fans.


The Takeaway



So what is the secret ingredient to getting your content shared? 




Stories are a no brainer yet they are a missing ingredient in so many blog posts. People connect with you through stories. It’s how they come to trust you. So the key takeaway here is to stop and think before you write that next piece of content or shoot that next video. Ask yourself if there is any way that you can wrap a story around it and get people interested on an emotional level. Insert stories and practical life experience wherever you can.


If you can use personal images then do so. This will only increase the engagement level of your story.

For Example…

Here’s a recent picture of me with my wife Kari, and daughter Gracie. Obviously we are from St. Louis and look who we ran into at a Cardinals game. I think meeting Fredbird was the highlight of the game for my daughter lol.


P.S. It’s ok to be vulnerable and talk about your mistakes too. Oftentimes this helps the audience connect with you because they see you are a real person prone to screw ups and mistakes just like them. :-)



Harvard Business Review - The Are Of Purposeful Storytelling

Huffington Post - Why Peter Guber’s Book Tell to Win Is a Game Changer – Peter Guber on the power of Effective Communicators

Book - Tell To Win



How About You?


Do you use stories in your content or marketing efforts?

Do you notice a difference in audience engagement when you do?

Leave a comment below and “tell us a story” about how this has worked for you. 



  • Wonderful tips here!
    I really have to practice on this, I’m not a good pitcher :)

    I will also try to build in some story telling in my next blog posts, I know I tend to be quite technical and stating “dry facts”.

    This interview is really inspiring. Thank you for that!


    • Joseph Michael

      Reply Reply 0

      Thanks Rebekka,

      Pitching certainly takes practice as well as storytelling. I used to assume that nobody wanted to hear about me or my personal life so I would leave stories out of my content which was a big mistake. Now I try to incorporate them wherever I can. It feels a little awkward at first but it really helps your audience engage with the person behind the brand.

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