Want To Learn How To:
- get more shares
- get more likes on Facebook
- connect with people
- sell more products
- get more subscribers and fans
Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience in his best selling book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story.
In these short videos Peter Guber gives some of the key points in his book and gives marketers the secret ingredient to connecting with their audience, building more trust, and ultimately increasing conversions. If you have a few extra minutes the videos below are worth watching.
In a recent interview with Huffington Post and Inc Magazine Peter was asked the following questions:
OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story?
It’s so simple, it’s embarrassing, and yet a lot of people overlook the basics.
First, when you walk into a room to sell a product or pitch an investor or whatever, you absolutely have to know what your intention is. What do you want from your listeners? You have to understand your objective and be transparent about it in order to establish trust.
Second, you have to figure out a way to capture your listeners’ attention. It can be a physical movement or asking someone about the pictures on his desk in a way that builds mutuality. Finally, the goal of your story must be to show what is in it for the listeners. The audience must win.
What are your top five tips that are critical to telling a purposeful story for success?
1. Capture your audience’s attention first, fast, and foremost and keep it.
2. Motivate your listeners by being authentic and let that authenticity shine through.
3. Build your “Tell” around what’s in it for them.
4. Change passive listeners into active participants.
5. Use state of the HEART technology online and offline to turn listeners into viral advocates and customers into raving fans.
So what is the secret ingredient to getting your content shared?
Stories are a no brainer yet they are a missing ingredient in so many blog posts. People connect with you through stories. It’s how they come to trust you. So the key takeaway here is to stop and think before you write that next piece of content or shoot that next video. Ask yourself if there is any way that you can wrap a story around it and get people interested on an emotional level. Insert stories and practical life experience wherever you can.
If you can use personal images then do so. This will only increase the engagement level of your story.
Here’s a recent picture of me with my wife Kari, and daughter Gracie. Obviously we are from St. Louis and look who we ran into at a Cardinals game. I think meeting Fredbird was the highlight of the game for my daughter lol.
P.S. It’s ok to be vulnerable and talk about your mistakes too. Oftentimes this helps the audience connect with you because they see you are a real person prone to screw ups and mistakes just like them.
Harvard Business Review - The Are Of Purposeful Storytelling
Huffington Post - Why Peter Guber’s Book Tell to Win Is a Game Changer
Book - Tell To Win
How About You?
Do you use stories in your content or marketing efforts?
Do you notice a difference in audience engagement when you do?
Leave a comment below and “tell us a story” about how this has worked for you.