Visual marketing is a major trend online that’s only growing more and more popular. Marketers who use visual content get:
- more customer engagement
- more leads
- and more followers, which naturally result in higher earnings.
What Is Visual Content?
When you think of visual content, you probably imagine images. While images are important, visual content includes many other formats such as:
- Infographics (a visual representation of data or information that presents complex ideas in a simple way)
- Memes (a usually humorous image accompanied by text that conveys an idea or message and spreads throughout the Internet virally)
- Word art
- Quotes accompanied by images
- Charts and graphs
- Brand logos
- Design elements
Why Images Are Essential
As the saying goes, a picture says a thousand words. People naturally respond to images. The human brain processes visual information much faster than text, which must be read and processed. Images communicate ideas in a more immediate way.
Images are especially effective in marketing because of their ability to tell a story. Stories resonate with people and can help to create a strong bond between you and your followers. These stories are especially effective when they make use of humor.
Images are absolutely essential for branding. Your avatar, icon or brand logo is instantly recognizable to your audience.
The colors and design features you use for your website and marketing materials instantly communicate your message. Just consider the Apple logo or McDonalds’ golden arches.
Finally, visual content is great for social media.
Social media posts with visual content get 120% to 180% more engagement than text-only posts.
Facebook has even changed its profile format to the Timeline to make it more visually oriented. There are also hundreds of popular social media sites, such as Pinterest or Instagram, made exclusively for images.
How About You?
Are you using visuals in your content creation?
Do you see an increase in engagement or social media activity when you use images?
I would love to hear stories or comments below…